Jun 03 Case Study: Advanced Contemporary Women’s Apparel [Confidential]
This brand offers advanced-contemporary apparel and accessories for Women targeting the Asia-Pacific, European and North American markets. They hired us to help them mitigate the historically slow sales season (the first quarter of the year) associated with their business and improve their year-over-year online sales.
Despite being well known in many countries outside of North America and having a strong digital presence, the lack of clear marketing and sales goals were very challenging for their internal team to increase online sales throughout the entire year. We worked with this brand to develop a well-crafted marketing strategy that focused on driving relevant buyers to the site and convert them into paying customers through various online advertising channels. This is all done in 4 steps:
- Using our AI (Artificial-Intelligent) powered technology platform to identify the right type of targeted audience
- Through AI, we also atomize a campaign into thousands of micro-campaigns based on different combinations of factors, such as age, gender, location, device, interest, behavior and other audience targeting factors.
- Our Data Analysts then analyze specific variables to determine the exact causes of success or failure of each micro-campaigns
- With AI optimized campaigns, we’re able to attain the targeted Return on Ad Spend (ROAS) of 7.x and reduce the Customer Acquisition Cost (CAC) by over 40%.
Working with DIVISA, this brand’s year-over-year (YoY) online sales (2019 vs. 2018) for the first quarter increased by 24%. At the same time, their CAC decreased as their online visibility and traffic improve by 35% while maintaining the same ad spend as the previous year. The website generated $2,078.694 in Q1 2019, up 24% versus $1,675,516 in Q1 2018.