Jun 02 Case Study: Bohemian Apparel Brand [Confidential]
This client is an international women’s bohemian apparel brand [Log on HERE to see brand information]. They have worked together with DIVISA since Q2 2019. One of the biggest challenges for this brand was figuring out how to increase their brand awareness and market share in the United States as the market had been dominated by many established brands such as Anthropologie, Free People, For Love & Lemons, and more.
Our first step with any brand looking to compete against top brands that hold market share is to assess the quality of their creative assets and analyze their digital strategy. With our data-driven approach done by our digital business experts, we were able to pinpoint all of the critical factors that directly contributed to the negative sales downtrend. It came down to two major issues: the lack of organic search visibility and struggling underperformed paid campaign management. We immediately had our marketing experts to fully assess the situations, create clear actionable plans, and implement the solutions.
Organic Search Visibility
We had to identify, fix, and optimize every technical aspect of their site that suppressed their organic search visibility. It took about 1.5 months to fully audit their entire site and about 6 months to implement the solutions and monitor the progress.
Paid Campaign Audit & Optimization
As their digital business advisory, we helped to oversee and to manage the entire paid campaign on all platforms, including but not limited to Facebook Ad, Instagram, and Google Ads. We focused more on improving the Google Ads performance as it was unoptimized and underperformed.
- Achieved the highest organic search visitors in the history of the company since inception. The organic search traffic improved by 1,445.72% from 11,804 visitors in November 2019 to 182,457 visitors in April 2020.
- Improved YoY Google Ads Sales of Q4 2019 by 247% vs Q4 2018 with ROAS of 21X. We had also successfully reduced the Cost per Conversion by 39%.