brand awareness, ecommerce conversion

Oct 23 DIVISA’s Thought Leadership Featured on Forbes.com “To Convert More Customers, Focus On Brand Awareness” (10/22/2019)

EXCERPT:

While it may seem simplistic, for consumers to make a purchase, they first need to know a brand exists.

Brand awareness is the probability that consumers recognize your brand, products or services. Fast-moving marketers seeking instant gratification often dismiss the importance of recognition, but it’s actually a critical piece of getting into a consumer’s consideration set.

 

READ THE FULL ARTICLE HERE

Written by:

Dieter Hsiao

Co-Founder / Managing Partner

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