Aug 31 DIVISA’s Thought Leadership Featured on Forbes.com “Four Ways Fashion E-Commerce Brands Can Compete With Amazon” (08/31/2018)
Digital advancements have changed all aspects of the fashion industry, which leaves brands facing more danger now than ever. As the industry evolves, brands face an era of Darwinism, forced to adapt or face extinction. As the managing partner for an agency that specializes in fashion brand clients, we talk to business owners on a daily basis, and even some of the largest brands are finding themselves struggling to implement a solid digital business strategy. This often leaves them at the mercy of third-party platforms, like Amazon, which continues to grow due to the collection of consumer data.
Amazon is one of the biggest online retailers and has grown exponentially over the past 20 years. When Bezos attended his first Met Gala in 2012, it marked Amazon’s foray into the world of fashion. And Bezos has big plans for its expansion into fashion e-commerce. This fact makes the giant seem impossible to beat, but that doesn’t mean other fashion e-commerce retailers can’t keep up.