Dec 02 Black Friday- CYBER MONDAY (BFCM) 2020 SUCCESS STORY, $2.2M NOVEMBER 2020 Revenue, ROAS of 134.39X

Many of our clients have experienced a massive surge in business amid the pandemic as consumers shifted to online shopping in order to limit physical trips to traditional retail stores. One of the brands under our DIVISA Demand Generation program, which is focused on revenue scaling and profit optimization for 7-9 figure direct-to-consumer online stores in the fashion, beauty, and luxury sectors, had a tremendous result with their BFCM campaign, with a 1319.35% revenue increase YoY (Nov 2020 vs Nov 2019) from Google Ads alone.

Two key strategies we deployed:

Conversion Rate Optimization – we monitored, collected, and analyzed the last 12 months of customer data. Through this in-depth analysis, we were able to pinpoint dozens of UI/UX issues related to the conversion. Once we resolved these issues, the conversion rate immediately improved by 54%.

Revising Google Ads Strategy – in 2020, we made significant changes to the Google Ads structure (Search and Shopping). By looking into the consolidated data from multiple sources, we gained some insights about what products typically sell well during this season. We then made some adjustments by adding multiple layers of ad campaigns focusing on certain products, product types, and collections. We ran all the necessary testings in October, discarded the low performing ads, and scaled the high performing ads in November.

Advanced Retargeting Strategy – We deployed over 60 of advanced retargeting ads. Each ad had a unique goal specifically tailored to each possible scenario (ATCs, cart volume, checkouts, abandonment, type of products added to carts, time of the day, etc.)

Nov 1-30, 2019

Ad Spend $2.94K. Ad Revenue $155K. ROAS: 52.75x.

Nov 1-30, 2020:

Ad Spend $16.5K. Ad Revenue $2.22M. ROAS: 134.39x.